Bugoy Drilon: Finding Purpose In Music

Video: Through the Fire Reggae Cover - Bugoy Drilon, September, 2023 - Facebook

Music and singing are woven into the fabric of daily life in the Philippines. It's common to hear singing along with karaoke machines in bars, clubs, restaurants, and cafes. Music is also prevalent in churches, public gatherings, festivals, schools, and homes, where families and friends come together for leisure or special occasions and music television shows and singing competitions are very popular.

Every Journey Has A Beginning 

The Philippines has developed a vibrant entertainment industry with many talented singers and musicians achieving both national and international fame. These artists have gained widespread recognition, particularly in Asia and elsewhere, through social media and video streaming services, which have made their voices globally accessible.

Among these artists is Bugoy Drilon (family name Jay Drilon-Bogayan), who is known as a popular ballad, R&B, and more recently, reggae singer.

Bugoy's journey began in the rural province of Camarines Sur. Childhood life there was financially difficult for the family, with little more than the basics. Singing became an escape, and Bugoy sensed early on that his future lay elsewhere, though he was unsure how to make it happen.

His life changed when he auditioned for the reality TV competition Pinoy Dream Academy (season 2) in 2008 at age 18.

Video: Bugoy's Grand Performance Night - Cuneta Astrodome on September 13, 2008 - YouTube.

Bugoy quickly became a favorite performer, captivating viewers with his powerful vocals and compelling performances. He was declared a 2nd Star Dreamer in the Grand Dream Night of Pinoy Dream Academy, performing at Manila’s Cuneta Astrodome—a remarkable journey from his humble beginnings.

Bugoy's vision of using his voice to propel him forward in life gained significance after the competition, as he embarked on tours across the Philippines and overseas, delighting Filipino communities abroad. His album and single releases showcased his versatile singing style, delivering soulful renditions of both original and beloved cover songs, which began to attract a growing number of listeners

His version of Paano Na Kaya was an early breakthrough, gaining critical acclaim and commercial success. It was released as part of his debut album Bugoy: Paano Na Kaya  in 2010. The heartfelt lyrics and his soulful rendition resonated with listeners, touching on themes of love, longing, and uncertainty. The song catapulted Bugoy into the spotlight and solidified his position as a rising star in the music industry.

Another song, Tide, released in 2021, further solidified Bugoy's standing as an exceptional OPM artist. This collaborative piece with British-Filipino producer Moophs infuses a reggae vibe, resonating deeply with Bugoy and complementing his energetic style.

Reaching for the Dream

Bugoy, now 34, has become firmly established in the Philippine music scene, embodying the dreams of his youth. In exploring Bugoy's musical journey, a consistent theme emerges across various interviews and profiles: a deep-seated belief that he has a mission, a purpose in life, and that is sharing his gift of music with others. To succeed requires pursuing it with patience, perseverance, and never giving up. He has a profound sense of gratitude for his achievements..

Video: If You’re Not The One - Bugoy Drilon, March 2023 - YouTube

Bugoy views his role as an artist extends beyond personal fulfillment. For him, it's about creating a profound connection with audiences through music and transcending mere entertainment to inspiring others. His ability to connect emotionally with his audience has been a standout aspect of his performances.

Collaboration – Opening New Opportunities

Bugoy, as both a singer and co-songwriter, has consistently demonstrated a collaborative spirit and has eagerly worked with many of the Philippines' talented young artists, including Moophs, Daryl Ong, Liezel Garcia, Sam Milby, Yeng Constantino, and others.

Collaboration led Bugoy and Daryl Ong to embark on a 2023 tour in Nevada and California under the banner of B.A.D. Boys of R&B. The show's name cleverly combined the initials of Bugoy and Daryl. Audiences were treated to a concert of R&B tunes from both Western artists and Filipino musicians, reflecting the duo's admiration for a diverse range of artists.

Video:  One Sweet Day - Khel, Bugoy, and Daryl Ong collaboration – featuring Katrina Velarde - YouTube.

Music Travel Love (MTL), the Canadian brother duo of Bob and Clint Moffatt, have become very popular in the Philippines since their Southeast Asia tour in 2019. As seasoned entertainers, they place an emphasis on filming the performance of acoustic covers and original songs in some of the world's most beautiful landscapes, often in collaboration with regional artists.

Bugoy's unique voice and style caught their attention when they heard his acoustic cover of I Will by the Beatles. A collaboration soon formed, and they have noted that "Bugoy loves to sing—he is humble and kind, and simply put, a pleasure to hang out with. The fact that he is one of the best singers and entertainers we've ever met doesn’t hurt either.”

Video: Nothing's Gonna Change My Love For You - Music Travel Love featuring Bugoy Drilon - April 2024. YouTube

The collaboration with Bugoy has only deepened their appreciation for the transformative power of music in a world that MTL finds "is a bit upside down at the moment—maybe our music and our friends' music bring a little peace and tranquility into their (listeners) lives."

In the spirit of collaboration, MTL recently invited Bugoy and fellow Filipino artists Anthony Uy and Francis Greg, along with their brother Dave Moffatt, as special guests during their sold-out Asia Tour 2024 shows in Manila and Davao.

MTL Asia Tour concert with guest artists Bugoy, Anthony Uy, Francis Greg, and Dave Moffatt April, 2024 (Photo by MTL)

MTL emphasizes, "In the realm of creativity, collaborating with positive, open-minded individuals keep the energy vibrant and dynamic. We view every interaction as a chance to gain fresh insights, and if we can extend mentorship to exceptional young talents, it's our honor to do so.”

MTL has continued to collaborate with Bugoy and already recorded three more songs that will be released later this year.


His version of Paano Na Kaya was an early breakthrough, gaining critical acclaim and commercial success.


Finding Purpose

In numerous interviews, Bugoy has expressed that his future goal isn't solely personal achievement, but also for the benefit of others. He aims to actively promote awareness and appreciation of Original Pilipino Music (OPM) or Pinoy Pop to audiences worldwide. His sense of agency lies in having faith in his ability to handle diverse tasks and situations and in evolving as an artist whose music will inspire long after he's gone.

Video: OPM Music Kailangan Kita by Gary Valenciano - YouTube

Bugoy recently posted on social media that a new single will be coming out soon. “This song (title to be announced) is very special to me, and it is my very first independent release.” Bugoy Drilon's music is available on most social media platforms.

Two full length interviews of interest: Bugoy Drilon, Janitor at Magsasaka bags naging silat na singer with Juius Babao. From Poverty to Singing Stardom - Bugoy Drilon - Rage ON #4 with Kyle Dean Freeman.


Gary Ferrington is an advocate for emerging artists and a contributing writer for Oregon ArtsWatch. gferrington@gmail.com


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